I’ve been exploring a few of the themes I picked up on from the blogs and news stories about Gü a bit further...

Passion for puddings
I posted a photo of a homemade recreation of a Gü dessert previously.
And I’m not alone in posting photos of chocolate desserts – or discussing them on forums. The passion for these puddings is quite incredible!
So far, not too many people have actually tagged Gü on sites such as Flickr and del.icio.us, but in time I predict that ‘mmm’, ‘yum’ and ‘yummy’ will be big on the tag clouds!

Thinking about photographing food, I came across one site you certainly wouldn’t want to post photos of Gü desserts: myfoodphone.com. This is an online diet service where users send in pictures of what they're eating, creating a running nutrition diary. Once a week, a nutritionist advises the client on how they’re doing and what they need to improve.

Home-made
Another of the themes was consumers passing off high quality shop-bought dishes as their own. If people are keen on the idea of homemade food but find it too time consuming and too much hassle to cook, what could be done to make cooking more convenient? In the US, there are a number of ‘meal assembly’ brands (e.g. Dream Dinners, Supper Thyme and Dinner by Design). Customers schedule a session online, choosing meals to cook from a monthly menu. At the shop, there is a large professional standard kitchen and all of the ingredients are provided, chopped and prepared for customers to use to put together their meals. This means no time spent shopping for food, planning meals, prepping beforehand and cleaning up afterwards.