Gü desserts

I used Netvibes and Google Alerts to keep an eye on Gü (and the luxury desserts market more generally).

The Gü brand doesn't make it in to the news much but a lot of people are blogging about their desserts.

A few interesting things I discovered about Gü and the market:
- Virgin Atlantic serves Gü desserts to 3.5m people a year
- Gu found that consumers like to keep the glass ramekins that their desserts come in but they didn't like the fact that they can't be stacked. So Gu are re having the necessary tool built exclusively for them to make stackable glass ramekin dishes.
- The Serious Food Company are upping their game with even more elaborate, re-usable dishes.
- Half of the women who took part in a survey for Marks and Spencer had passed off shop-bought cheesecake as home-made.
- According to Mintel (Chilled Pot Desserts – UK – July 2006), at one end of the market consumers are seeking out healthy yogurts but at the other end, it's pure indulgence they are after. Marks & Spencer believes that sales are being driven by "10 o' clock cheesecake girls" who sit in front of the news after a busy day and treat themselves.